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PPC (Pay-Per-Click)

Definition

A method of digital advertising whereby advertisements are displayed prominently alongside search results. As the name implies, you pay each time one of your ads is clicked.

“#PPC is all about relevance. Advertisers have the ability to show a targeted ad at the exact moment the search is occurring.” — PPChero
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Resources

  1. Pay-per-click Advertising Explained by a Non-PPC Person
  2. How to write effective Google Ads copy (with best practices and examples)
  3. What is a PPC Landing Page? (With 4 Real Examples For AdWords)
  4. The ultimate guide to PPC marketing