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conversion rate optimization

Conversion Rate Optimization (CRO)

Definition

The practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers. Conversion rate optimization is all about making your marketing more successful.

Conversion rate optimizer Chris Goward from WiderFunnel reminds us to think about our overall goals, not just our conversion rates.




“#CRO is about discovering what your users are looking for and delivering it to them.” — @QualarooInc
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Resources

  1. Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)
  2. 666 Fresh Conversion Rate Optimization Tips
  3. 3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

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