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empathy in conversion marketing

Empathy

Definition

The capacity to share and recognize the emotions felt by another being. In the context of conversion marketing, empathy allows you to understand your target audience, create relevant offers and engage with them in an authentic way.

“Smart brands employ #empathy marketing: looking beyond the functional to the emotional.” — Molly Seaverns
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Resources

  1. The 7 Principles of Conversion-Centered Design
  2. How to Build Empathy Into Your Landing Pages
  3. Why Empathetic Marketing Matters and 7 Steps to Achieve It

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