Agencies
AGENCIES:
KEEP FORMS
TO JUST THE
ESSENTIALS
Agencies
Agencies build slick, high-converting landing pages for their clients—many of the ones we analyzed throughout this report are their handiwork. Less often, our agency customers also produce amazing pages for themselves, to grow their business more directly. (They don’t promote themselves as often as they should, we think.) They run top-notch lead-gen campaigns that attract new clients with webinars, consultations, audits, and downloadables.
- The median conversion rate for agency pages is just 1.7%, but the top-performing pages convert at 23.1% (based on the top 25th percentile). That’s a big difference!
- While many of the landing pages analyzed in this report were made by agency teams, just 2% promote agency services directly.
- Our machine learning analysis includes 363,548 conversions on 1,043 pages in this industry.
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Agencies
For agencies, click-through landing pages convert at 4.0%, more than twice the industry median.
What’s this mean? It makes sense that click-throughs are used much less frequently (15.7% of the time) than forms (68.9%) on agency landing pages. If you’re converting below the median, though, try testing shorter forms. And, at the top of your marketing funnel, consider ways you can ask visitors for clicks instead of form fills. (Read our methodology to see how we got these numbers.)
Agencies
Put our benchmarks to work for
your business.
If you’re an agency owner looking to grow your business or expand client lifetimes, then this whole report should be your jam. We’ve packed it full of benchmarks and insights covering the industries most often represented on Unbounce-built landing pages.
Explore the industry benchmarks.
Check out the conversion performance of your target industries (found throughout this report) or compare our findings to your own results. How do your clients and prospects stack up?
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Share this report or borrow individual graphs using the share button. Add them to your reporting docs or your pitch decks—basically, anywhere you want to show the value of landing page services.
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Find opportunities and demonstrate your expertise. Use these benchmarks to keep your prospects’ eyes on the prize, set realistic goals and key metrics together, or even just humblebrag about your successes.
Prospects and clients don't want 'maybe.' They want agencies to tell them the ROI they can expect—then back it up. The only way to deliver that is with industry-specific benchmarks.
Chief Strategy Officer at Altitude Marketing
Agencies
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