Finance and Insurance
SHOWING YOUR
EXPERTISE IS
KEY FOR
FINANCE AND
INSURANCE
Finance and Insurance
For marketers promoting insurance and financial services, booking calls or consults with clients is an essential part of digital strategy. (Visitors are trusting you with their hard-earned money, after all.) Landing pages help you show people how you can help them in a clear, persuasive way that’ll secure leads and reinforce your expertise.
- Finance and insurance made up 6% of the landing pages we analyzed. Together, these pages had 2,186,440 total client conversions.
- Overall, this industry has a median conversion rate of 3.8%. But the best finance pages (based on the top 25th percentile) convert at 26%.
- Our machine learning algorithm broke this industry into 4 subcategories.
Accelerate results with simple CRO
Access the full Conversion Benchmark Report for detailed industry benchmarks, in-depth conversion rate insights, top-performing channels, and more.
Finance and Insurance
Landing pages for finance outperform others in this category by converting at 5.8%.
What does this mean? With a median conversion rate of 3.8%, finance and insurance pages convert higher than the overall industry baseline. 63.4% of the landing pages we analyzed in this industry rely on forms to capture leads and connect with prospective clients. How’d we get these numbers? Read our methodology.
Finance and Insurance
Finance and insurance by the numbers
2X
More Sadness on Financial Services Pages
Pages for the tax and financial services subcategory contain twice as many words associated with sadness (like disqualified, debt, and sue) as the overall industry baseline. We’re not judging, but our findings don’t suggest using more sad words relates to higher conversion rates.
11.8%
Wordier than Overall Baseline
There’s no surprise that pages in finance and insurance tend to use more words. Our analysis shows that pages with fewer than 200 words tend to convert best, but anything longer doesn’t correlate with lower conversion rates. In this industry, use the words you need.
30.3%
Higher Form Conversion Rates
Forms score conversions more often in finance and insurance than in other industries, meaning visitors are probably motivated to share their info. As always, we recommend testing pages with forms of different lengths to find what works best for your business.
Finance and Insurance
Build and launch your landing pages quickly (without the headaches)
No more being at the mercy of your designers’ and developers’ calendars to launch a single landing page for your next marketing campaign. With Unbounce you can run the show from start to finish with a drag-and-drop builder, 100s of templates, built-in mobile responsiveness, AI copywriting, unlimited test variants, and more.
Launch better pages, faster with Unbounce