Media and Entertainment
USE FEWER WORDS TO GET DISCOVERED BY MORE FUTURE FANS
Media and Entertainment
When your media or entertainment business depends on a steady flow of new eyeballs, pairing landing pages with your campaigns just makes sense. Whether you’re promoting a book or a streaming service, show off the good stuff by offering sample chapters, episodes, free trials, or demos to get people engaging with your content. Landing pages build audiences.
- Our analysis of landing pages in media and entertainment includes 2,199,040 conversions across 1,996 pages.
- The median conversion rate for this industry is 4.8%, putting it near the top of industries we’ve analyzed in terms of conversion performance.
- How do the best landing pages in this industry compare? Based on the top 25th percentile, the highest performing pages convert at 32.4%.
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Media and Entertainment
Click-through CTAs perform best for entertainment landing pages.
What’s this mean? Media and entertainment pages convert well above the overall industry baseline, at 4.8%. Click-through CTAs (29.3% of the pages we analyzed) and forms (52% of the pages we analyzed) perform well. We recommend testing forms of different lengths and just asking for clicks when that makes the most sense. How’d we get these numbers? Read our methodology.
Media and Entertainment
Media and entertainment by the numbers
2X
Higher Form Conversion Rates
Forms perform better on landing pages for media and entertainment than they do for every other industry in this report, though they’re still used only about half of the time (52%). If you work in this industry, you can rely on forms more often than not—but test varying numbers of form fields to squeeze the most conversions out of them.
23.2%
Fewer Words than Overall Baseline
Of all the industries we analyzed, landing pages in the media and entertainment category were the shortest. This is smart since landing pages below 350 words also tend to have higher conversion rates.
41.6%
More Joy than Overall Baseline
Our analysis found that media and entertainment pages use more joy-related language than the overall industry baseline. These include words like art, cuddle, engaging, and star. (We found no firm evidence that this relates to high conversions, though.)
Media and Entertainment
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