Catering and Restaurants
FOOD LANDING PAGES ARE ESPECIALLY APPETIZING
Catering and Restaurants
Restaurant websites can sometimes feel like an unnecessary hurdle for hungry customers just looking to order a little takeout or delivery. Clunky animations, mood music set to autoplay, and menus locked behind slow-to-load PDFs don’t help either. Thankfully, marketers in the food industry turn to landing pages to better showcase appealing edibles and exceptional service. That’s how you satisfy local cravings and secure deliveries, reservations, or catering orders.
- Of the pages we analyzed for this report, just 1% represented restaurants and caterers. That’s 809,770 customer conversions across 685 total pages.
- They’re also among the highest-performing industries we analyzed, with a median conversion rate of 6.1%.
- The top-performing landing pages for catering and restaurants convert at 31.4% (based on the top 25th percentile).
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Access the full Conversion Benchmark Report for detailed industry benchmarks, in-depth conversion rate insights, top-performing channels, and more.
Catering and Restaurants
A note on COVID-19. These aren’t normal times for vulnerable industries like catering and restaurants. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you’re facing uncertainty, though, we’d like to offer our support. Please take a look at the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Catering and Restaurants
Click-through CTAs convert at
14.9% for catering and
restaurants.
What’d we learn? Based on our findings, your catering company or restaurant should try out click-through CTAs or campaigns (with simple CTAs like “order now”) as these performed the best (14.9%), more than twice the catering and restaurant baseline. How’d we get these numbers? See our methodology.
Catering and Restaurants
Catering and restaurants by the numbers
85%
Higher Conversion Rates
This industry is our top performer in terms of conversion rates. It outperforms the overall baseline by 85%. Compared to other industries, restaurant landing pages likely do well thanks to immediate calls to action (like “call for delivery” or “book a reservation” or “feed me now”).
68%
More Joy on Restaurant Pages
The only thing better than the joy of cooking is the joy of eating. And, not surprisingly, these landing pages favor words associated with this emotion, like delicious, festival, and sweetness. (There’s no evidence this relates to more conversions, however.)
22%
Easier to Read than Overall Baseline
If people are having trouble reading your menu, that’s a big problem. Pages in this industry tend to use simpler words and sentences than the overall industry baseline. And our analysis confirms this simplicity relates to higher conversion rates. The easier you can make your restaurant pages to read, the better.
Catering and Restaurants
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