As you may have heard, pay-per-click (PPC) is a highly competitive game.
PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see—sometimes.
That’s where the competitive nature of things comes in.
The fact of the matter is that thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.
In 2019, small businesses spent between $9,000 and $10,000 per month on PPC, with Google making an average of $116.5 billion in revenue from Google Ads alone the year before.
So, yeah—businesses bid high numbers to play. But that doesn’t mean you can’t play too.
The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and especially your landing page design.
We’re here to show you how to get the best bang for your buck with optimized PPC landing pages and a cleaned up PPC strategy.
Let’s get started!
Understanding PPC landing pages
To understand PPC landing pages, first you need to understand PPC ads.
The term PPC ad is often used interchangeably with paid ad, display ad, and search ad—generally speaking, when someone’s talking about these formats, they’re usually referring to them in the context of a pay-per-click advertising campaign.
Think of PPC ads as internet detectives. Each platform varies in how you can create your ad sets, but one thing remains the same:
Your ad (internet detective) finds the most relevant spots to be seen by your ideal customers and fights for optimal placements.
There are two ad formats to choose from once you and your team set your campaign goals: display and search.
Display ads rely on graphic formats to catch user attention, build brand awareness, and guide users to your site. They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video.
Search ads are a wordsmith’s dream. These ad formats rely on short, impactful copy that sends the right message and captures user intent. This is where knowing your audience well will pay off—literally. These ads appear at the top of the SERP.
Regardless of the type of ad you’re using for PPC, you’re going to want to send all clicks and traffic through to a dedicated landing page.
What is a PPC landing page?
At their most basic, PPC landing pages are simply the pages you’ve made that pair with your PPC ads. They’re where all that awesome traffic gets sent, and they’re where you really double down on making your pitch.
In other words, personalized, targeted, and relevant landing pages play a huge part in determining whether your PPC ads convert as intended.
With each campaign you create, you should also consider how to customize the landing page it leads to. Your PPC ad and landing page need to work together like Batman and Robin to achieve your goals.
We’ll cut to the chase here: You can create the most quintessential display ad, craft the most impeccable search ad, and kick your feet up expecting the traffic to roll in like a runaway train—but you’ll only see tumbleweeds if you don’t optimize the post-click.
How do PPC landing pages differ from organic landing pages?
Let’s pretend marketing is like fishing for a second. PPC landing pages are like those beautiful fly fishing lures, carefully made and crafted for a very specific goal—enticing specific kinds of fish to bite. PPC landing pages are highly targeted and very specific to that goal.
If we stick with this metaphor, then organic landing pages are like fishing nets. You’re casting a wide net to catch as many leads as possible with far less effort.
(Okay, we’ll ease off with the tortured fishing metaphors now, promise.)
Why do your PPC ads need dedicated landing pages?
PPC landing pages are built around the post-click experience. They’re designed to go hand-in-hand with targeted ads, while organic landing pages are designed to work over time to generate interest and leads from a much wider audience.
Post-click marketing is the practice of engaging with potential customers after they click on your business’s PPC ad. Think of it as your typical marketing funnel. The first click achieves awareness and proves user interest. The next stage is where decisions get made.
Users can either leave your site entirely or travel further down the funnel, depending on how your post-click marketing impacts their consideration of your product. This is your opportunity to personalize the redirect path as much as possible.
12 PPC landing page best practices
We’ve explored why PPC landing pages are important—now, let’s take a closer look at some of the best practices to make the most of the PPC landing pages you’re building for your campaigns.
1. Relevance is key: aligning landing pages with PPC ads
Imagine seeing an ad like this:
And being sent here:
Image courtesy Facet
It’s a beautiful homepage, but as a user—you’re lost.
You clicked that ad for one thing only: home extensions. But that homepage requires you to navigate the site to find what you’re looking for. While it wouldn’t be that hard to find, it’s more clicks and content for your brain to consider while browsing.
When optimizing your post-click strategy, your goal is to limit distractions and bring the user to the exact destination implied by your ad. This is called message matching and, for PPC marketers, conversions are made and lost on the accuracy of this strategy.
That’s why Facet’s ad brings users to the page below instead of their home page.
Well done, Facet.
On average, 52% of B2B PPC ads point to their homepage instead of a landing page. That said, the team here at Unbounce found that dedicated landing pages converted 65% higher than website pages. If you’re looking to convert, then PPC landing pages are your best bet.
If you’re using landing pages for your PPC campaigns, you can also take advantage of features like Dynamic Text Replacement to automatically replace elements on the page based on where a visitor is coming from (if you’re using Unbounce, of course). For example, you could replace part of your landing page’s primary headline with the location a visitor is in when they clicked.
What’s more, simply pointing PPC traffic towards your homepage really muddies the waters when you’re trying to report on key KPIs and conversion rates. Organic traffic and paid traffic are two very different things, and as such, landing pages are your best bet for good reporting—if only to save you from data-driven headaches.
Recommended reading: Landing page vs homepage vs website: What is the difference?
2. Choose the right goal for your PPC landing pages
PPC advertising is an efficient way to find ideal customers that would otherwise be difficult to find. After all, you can’t be in all places at once.
But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent.
As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service.
A general ad about your business is unlikely to get the conversions you’re hoping for. PPC landing pages provide an opportunity to create a sense of urgency by addressing the specific problem your ideal customer is seeking to solve.
To create an effective PPC campaign, you need to decide what your ultimate goal is.
Is it brand awareness?
If you’ve just launched a business or new product, or you’re trying to attract new customers, your goal should likely be brand awareness.
Brand awareness can be like a social currency for startups.
Sales will always be a top priority. However, before you can start to grow your revenue, you need to build credibility in your industry, build trust with your ideal customers, and slice out a part of the market.
Think about what messaging resonates with your audience most. Your goal here is to have your ad and landing page illustrate your style and expertise in a compact package.
Image courtesy Squarespace
Is it increasing sales?
If you need to prove product-market fit, generate more sales, or justify upgrades for a product, this is the goal you want to focus on.
You’ll need to customize your copy and targeting strategy to ensure you’re communicating the transformation your offer provides while also never losing sight of your customer.
In a brand awareness campaign, you may not have been using retargeting ads. But when you’re focused on maximizing each landing page visit to its fullest potential (i.e., a purchase), you want to make sure that potential customers don’t slip through the cracks.
Base your targeting on your buyer personas. Confirm what you know and don’t know about their purchase habits. Then, use those insights to craft a customer journey map that enables you to send them the ads relevant to their journey at the right time.
3. Craft compelling headlines and subheadings
Landing page copy is often easier to come up with than ad copy. You’ve got more room to play, after all, so you’re more likely to jot down a ton of great ideas and refine them into something that sings.
You need to make sure that this copy lines up with your ads, though—it’s all about the message match here. Instead of starting from a blank slate when creating copy for a new ad, why not remix the content from your landing page?
(Bonus: If you’re an Unbounce user, you can use our AI copywriting tool—Smart Copy—to do exactly this for you, automatically. Just feed it context from your landing page, ask for ad copy, and voila!)
It’s a tall order to jam all the relevant information from your landing page into a headline and a 90-character description that’ll get users past the first click.
But when you prioritize message match and focus on being clear rather than clever, you’ll find that your headline almost writes itself!
If it doesn’t, here are a few headline formulas you can rely on to help you frame your offer:
The how-to headline: Highlight your expertise by linking it to a common goal your target audience is trying to achieve. You’ll need to make it specific and show some social proof to back up your claim for this one to work.
Image courtesy Shopify
The agitator: The goal here is to highlight a pain point for your target audience and provide an alternative solution that they’re unlikely to have considered (i.e., your differentiator). You’ll want to use this strategy as a play on your key search term.
In the example below, Noom leverages the high-yielding keyword “diet” to capture the attention of its target audience and present a bold alternative. In this case, their differentiator is using behavioral science to help people take control of their health.
The listings lab: Show your target audience you know exactly who they are by both highlighting a pain point and naming their demographic. Example: “Stuck at Six Figures in Your Real Estate Business?” The headline speaks directly to the ideal customer: real estate professionals looking to grow their business.
Remember that, whichever headline you choose, you want to make sure it mirrors what the user will find on the landing page that comes post-click.
Marketers need to master a suite of different skills to be effective, but they all boil down to understanding how to manage user expectations.
It doesn’t mean that your PPC ad needs to be a duplidate of the copy on your landing page (though, when in doubt, that wouldn’t be the worst option). You can diversify your copy while still keeping it clear, creative, and connected.
4. Use images that convert
Your post-click landing page is the user’s first impression of your brand—so you have to be looking your best.
There are endless theories out there regarding what colors and images you should use on your landing page to bring you closer to converting visitors. Before relying on those “best practices” to provide the results you’re looking for, you should always, always, always let your copy inform your use of imagery.
One way to get started is to make sure the header on your post-click landing page matches the keywords and/or CTAs used in your PPC ad.
Let’s use the Deel payroll search ad as an example.
Take a look at their post-click landing page:
Image courtesy Deel
The landing page doesn’t imply Deel will do the payroll for you (as they state in their headline). However, the keywords “world,” “work,” and “international” all work in tandem with the image of the young employee dressed in casual clothing, wearing a backpack, and smiling.
Even without reading the descriptive text, you can tell that you’ve landed in alignment with where you expected the ad to take you.
(Excitement and interest sustained!)
As a B2B company, Deel is less likely to be targeting the persona shown in this image. However, research has shown that visitors respond best to landing pages with realistic, human imagery instead of stock images.
Instead of using the header of this post-click landing page to feature a picture of a hiring manager, Deel creatively uses the image of a satisfied employee (the woman looks ecstatic) able to work remotely from anywhere in the world.
So, here are some questions to consider when choosing imagery based on the keywords used in your PPC copy:
- What does your headline say?
- What is it communicating (ease, quality, simplicity, speed)?
- Who’s your target persona for this ad?
- How can they be reflected in your header image?
- What emotions from your ad copy will you mirror in the imagery you choose?
Also, keep in mind that social proof and testimonials can be your best friend.
Word of mouth recommendations from industry peers carry a lot of weight in the B2B world. About 97% of B2B customers stated that testimonials and peer recommendations are the type of content they rely on most.
Business is changing these days, and people are much more skilled at judging the authenticity of a brand from their landing page imagery, clientele, and presence online.
You can also optimize your landing page to feature images of the product your customers enjoyed the most or had questions about.
5. A/B test for continuous improvement
A/B testing, sometimes known as split testing, is probably the most common conversion rate optimization (CRO) technique for improving landing page performance. Once your page is up and running, you’re basically looking to analyze it and test its performance by comparing it with a variation that alters a single element.
With A/B testing, you choose a control page (the original, unaltered PPC landing page) and a challenger (a page that’s almost, but not quite, identical to the control). The challenger will alter a single element—think a headline, a CTA, or an image—and then run it with split traffic to determine which version is more effective.
These CRO a/b tests help you gather critical data that you can then use to enhance your landing pages and improve your conversion rates.
You’re not just winging it with these tests, though—you need to come up with a hypothesis to guide your test, run your test for a predetermined amount of time, and then analyze your results.
Analyzing your A/B test results is important for four major reasons:
- To see how effective your hypothesis was.
- To figure out which variant was most successful.
- To understand why the test generated its results.
- To make informed decisions.
Whatever you find with your PPC landing page performance, it’s important to dig into the data and compare to key metrics and benchmarks to figure out what’s working, what isn’t, and what you can improve.
Sometimes there’s an obvious winner—variant A performed better and has a different headline than variant B, so that headline is the X factor helping that page earn more business. Regardless of the results, digging into the data can help you optimize your pages further without overhauling everything.
6. Get to know your audience
PPC landing pages are a great way to generate a ton of information on your audience. On top of targeting demographic data like age, location, and gender, it also helps to consider the psychographic data of your audience.
Psychographics is basically all about getting in the heads of your customers and figuring out what makes them tick. It goes beyond demographics (which are wildly important) and adds another layer of understanding to your data. Psychographics asks questions like:
→ What are their working hours?
→ When do they like to shop online?
→ What devices do they use to shop online?
→ What payment options do they prefer for online purchases?
→ What are their hobbies?
You’re figuring out why they click, what they want, and how you can better reach them.
Why’s this so important? Let’s not beat around the bush: PPC campaigns can get expensive quickly.
Basically, if the results you’re seeing from your landing pages aren’t what you hoped for, you’re not getting the most out of your PPC budgets—and you might not be reaching the right audience.
The demographic data you collect is key for spotting trends and figuring out who is actually engaging with what you’ve made. Psychographic data enriches this information and helps you create high-converting landing pages.
This way, you can segment your PPC targeting by topics, interests, and life events.
With Google’s broad match keyword targeting, the keywords in your PPC campaign can show up beside related topics that don’t contain your keyword.
For example, if your keyword were “low-carb diet plan,” it would show up as a result in the associated searches below:
Image courtesy Google Support
Broad match keyword targeting can help you find audiences you may not have considered and give you insight into how you can optimize your search terms if you’d like to make them more refined.
7. Segment your audience, while you’re at it
So now you’ve got a ton of information on your audience. You’ve also got a lot of valuable demographic data and greater insight into who’s clicking on your ads and who’s converting on your landing pages.
Awesome!
Now you need to take it a step further and personalize based on different audience segments—no easy feat.
Increasingly, more companies are using an account-based marketing (ABM) approach for this very reason—but even ABM marketers admit that personalizing their strategy is their biggest challenge due to the complexity of scaling campaigns without losing that effect.
Your PPC ads and landing pages will perform better when you use segmentation to target different keyword variations, locations, personas, and events.
Making audience research a continuous process will help inform the details you’ll need for your PPC landing pages and ads.
If you’re:
- Conducting customer interviews or distributing micro surveys
- Monitoring social media platforms
- Comparing competitive data
- Monitoring site performance
…then you have all the data you need to personalize your landing pages and the ads they go with.
But that ad spend will pile up quickly if you have a broad target with no way of narrowing down your audience.
8. Make a call-to-action users can’t ignore
Your main goal with your landing page is to get your users to take a specific action. Sometimes, marketers fall into the trap of “selling mode” and neglect the need for a refined call to action focused on the product’s or service’s value to the end user.
Think of the CTAs you commonly see across different websites and platforms:
- “Get started.”
- “Sign up now.”
- “Subscribe now.”
Yes, technically, they’re telling the user to take a specific action. But that’s just it—they’re telling as opposed to guiding.
Those CTAs don’t communicate value from a user perspective. By changing your language, your CTAs can become more targeted and personalized, converting 42% more visitors into leads than non-targeted CTAs like the ones above.
Here’s how you give those CTAs a personal touch. Notice the word “your” in each line:
- “Take charge of your finances.”
- “Grow your following.”
- “Launch your site.”
There are billions of search entries per day, which means that you need to compete for your audience’s attention.
After you’ve crafted your headline and tagline, it’s time to bring it home with a sense of urgency that signals the value of your commodity.
Set a deadline, offer a bonus incentive, use phrases like “last chance,” “before it’s gone,” and “one time only.”
In part due to advertisers using this strategy, online shopping for Black Friday hit a record $9 billion in 2020. The products are similar to what you’d typically see year-round. But, who wants to miss out on a good deal?
9. Guide users to conversion
If you follow the law of visual hierarchy, you increase your chances of getting your visitor to convert. Users will spend an average of 6 seconds above the fold on your post-click landing page. You’ll want to make sure you’re as clear as possible, you sustain the excitement from the PPC ad, and there are no interruptions.
Speaking of interruptions, don’t do this:
Pop-ups? Find out if they’re worth the risk.
Even if your newsletter has thousands of subscribers and you feel that any interested page visitor could benefit from it, now is not the time.
Remember: Reduce friction along the path to purchase.
10. Reduce friction with simplified forms
This brings us to the length of the forms you might be hosting on your post-click landing page.
First, you’ll need to confirm what type of information is critical for this step of the signup process and whether you need new leads or higher-quality leads.
If you need new leads, short and straightforward lead generation forms make the best first impression. You just need to make sure you have enough information to contact these new leads.
Ask for their:
- First name
- Last name
If necessary, you can also ask for their job function and the company they work for. But for locking in new leads, this form shouldn’t exceed five questions.
In the B2B world, you’ll often need to sift through hundreds of forms to segment higher-quality leads. You’ll want to make sure the people filling your forms can pay for your offer and are confident in your solution.
For longer forms, it’s common to ask questions like:
- First name
- Last name
- Job function
- Company
- Industry
- CRM system(or alternative tech inquiries)
Again, knowing your audience segments will help you create the right forms for the right clientele.
Tip: B2B doesn’t have to be boring. The colors, images, and graphics on your forms have a big influence on that last click. We’re not saying, “Grab a CSS expert and go wild!”
Use the styling of your landing page forms to stay aligned with the personality of your audience segments. Oh, and don’t be afraid of white space. Having a bit of white space around your forms increases its readability.
Using a tool like Hotjar across different pages you’ve published can help you understand how your audience navigates content. This practice of heat mapping shows you how visitors interact with individual website pages, where they get stuck, and what elements they spend the most time on to optimize your landing pages based on real-time interaction data.
That’s one step closer to working smarter instead of harder, if you ask us.
11. Keep refining your PPC landing page strategies
Once you make sure your landing page and PPC ad copy are in complete alignment, it’s time to set some goals and get into campaign mode.
Throughout this guide, we’ve been talking as if you’re selling a product or service. In truth, we don’t know what your goal is.
That’s because whether it’s brand awareness, lead generation, or sales, the same principle still applies: Optimize the post-click experience through message matching.
Copy, segmentation, and page design are the tools you need to make this work. Once you do, there are a few important metrics you should keep track of. These include:
- Click-through rate (CTR): CTR shows how good your ads are at getting people to click on them. A high CTR means your ad copy and targeting are working well. A low CTR means you might need to make some changes.
- Conversion rate: This metric tracks how many visitors complete an action you want, like making a purchase or signing up. It shows how well your landing page and offer connect with your audience.
- Cost per click (CPC): CPC tells you how much you are paying for each click on your ad. It’s important to know this so you can manage your budget and make sure your ad spending makes sense.
- Quality Score: Google gives a Quality Score to show how relevant your ads, keywords, and landing pages are to users. A higher Quality Score can help lower your CPC and make your ads rank better.
- Cost per conversion: Also called Cost per acquisition (CPA), this shows how much you are spending on average for each conversion. Keeping this cost low is key to making sure your ads are worth the money.
- Return on ad spend (ROAS): ROAS measures how much money you make for every dollar you spend on ads. It’s a key sign of whether your campaign is making a profit.
- Impression share: This metric shows what percentage of total impressions your ads are getting compared to the total available impressions. A low impression share might mean you need a bigger budget or more competitive bids.
- Bounce rate: Bounce rate shows the percentage of visitors who come to your page and leave without converting. It’s a chance to figure out what isn’t working for your visitors.
For a deeper dive into which PPC metrics matter and what each means, check out this full breakdown from the Unbounce library.
You don’t want to wait for this number to get high and out of control before optimizing your campaign, so improving your CPA and making the most of your marketing budget is essential.
12. Use the right tools to support your PPC campaigns
Having the right tools for your PPC campaigns can make a big difference—they help you work faster, understand what’s working, and save money.
Certain tools give you important information about user behavior and campaign performance, make your work easier by reducing manual tasks, let you quickly adjust to changes, and more.
Here are some tools that can help improve your PPC campaigns:
- Unbounce: A landing page builder that helps you create optimized, high-converting pages for your PPC campaigns without needing coding skills.
- Hotjar: Provides heatmaps and session recordings, helping you understand user behavior and identify areas where visitors may be getting stuck or losing interest.
- Microsoft Clarity: Offers user behavior analytics, including heatmaps and session replays, to help you see how users interact with your landing pages and find opportunities for improvement.
- Google Analytics: A powerful analytics tool that helps you track key metrics and monitor the performance of your PPC campaigns in real-time.
- Semrush: A comprehensive tool for keyword research, competitor analysis, and PPC campaign optimization, helping you find opportunities to enhance your ads and targeting strategy.
Using these tools can provide valuable insights and help you continuously improve your campaigns for better results.
Common PPC landing page mistakes
Okay, we get it: it’s really easy to say “you should be doing this” because of how open-ended that sort of advice is.
Weirdly, saying you “should” do something can make people judge and second-guess what they’re up to. This leads to playing it too safe and not really pushing forward with what your instincts are telling you.
That’s kind of the antithesis to all things about PPC landing pages.
Sometimes, it’s more helpful to tell people about what they shouldn’t do based on past experience, insight, and advice.
So to that end, let’s take a closer look at some of the most common mistakes made with PPC landing pages.
Don’t make one landing page work overtime
If you’ve read this guide all the way through to this point, then one thing should be abundantly clear by now:
PPC landing pages are all about a single, specific purpose.
If you have landing pages that are pulling double duty and working overtime to handle multiple products, services, or purposes, you’re effectively shooting yourself in the foot and hampering any success your pages would otherwise have.
We get it—landing pages can feel like a huge topic to tackle and sometimes you just want to check the boxes and complete a task.
But we promise you that you’ll see better results by creating separate pages for each product and service you’re trying to promote. If you are struggling to get landing pages up and running, you can always repurpose what you’ve done before and tweak it to support something new.
And if you’re still in need of a helping hand, don’t worry—we’ve also got tons of amazing landing page templates to help you get your next project up and running that much faster.
Don’t confuse your visitors
You know that feeling you get when you walk into a cluttered room in need of a good cleaning? The same is true for landing pages. When you’ve got too much going on in your landing page, it’ll weigh on your visitors’ minds just like a messy, disorganized room.
Whether you’re overdoing it with copy and text, introducing too many images, or worse, confusing visitors with multiple, contradictory buttons, you’re distracting potential leads from taking action.
Even if you’ve got the cleanest landing page imaginable, if your forms aren’t up to snuff and are asking for too much information, you’re going to increase the likelihood of users bouncing.
Remember:
- Only ask for the information you need
- Stick to a single, consistent CTA
- Remove anything that isn’t contributing to your goal
Don’t play it safe
We’ve touched on this a bit before, but the biggest hurdle to success with PPC landing pages is actually getting started and sticking with it. While it’s completely understandable to be a little apprehensive about the fact you’re putting money into a campaign and there’s no guarantee of success, that shouldn’t stop you from trying.
Remember, landing pages are one of the best tools available to marketers looking to learn more about their audience and refine their messages, offers, and tactics. Starting with a landing page is a great way to start gathering the information you need to make those informed, data-driven decisions that will lead to greater success.
But you won’t access any of that data if you don’t run a single landing page.
Even if the landing page you run is a “failure,” you’re still generating useful data that will help you continue to refine and improve your efforts. This is a central tenet of conversion rate optimization—you need data to guide your decisions, and whether your efforts achieve your goals or not, you’re learning something you can use going forwards.
Don’t forget to A/B test
We’re cheating a bit here, because one of our best practices was all about A/B testing and refining your strategies, and we’ve literally just spent a chunk of time explaining why even a “failed” landing page is a great way to get marketing data.
Landing page traffic can help you learn so much about your audience:
- Where they are
- What devices they use
- Where they’re coming from
- What their demographics look like
This is the stuff that marketers everywhere are searching for! Understanding who is converting and what motivates them is wildly valuable, and is central to the development of effective buyer personas. A lot of time, money, and effort goes into making these personas—landing pages help you get that information much faster!
Running A/B tests is another great way to start figuring out what works and what doesn’t. No matter the results of your test, you’re going to learn something—inconclusive tests are still a success, even if they don’t confirm your hypothesis, because you’re still gathering information you can use going forwards
Putting it all together
Making a dedicated landing page for your PPC ads (instead of just sending everything towards your homepage, no matter how great it is) enables you to streamline your content while reducing friction along the path to purchase.
Cha-ching.
With the information we’ve covered in this guide, you can rest assured that regardless of the format you choose for your PPC campaigns, your post-click landing pages will be ready and primed to keep leads converting.
Remember, there are three key reasons why PPC ad campaigns need dedicated landing pages:
- To align to the user’s needs.
- To increase and improve personalization for your audience segments.
- To keep increasing conversions, of course!
Achieving these goals means finding the right mix of copy, imagery, page design/structure, and audience target. If that sounds like a lot, don’t worry—it’s all about connecting the dots, getting started, and focusing on continuous improvement.
No matter what your goal is, keep your messaging consistent and keep focusing on ways you can tweak, adjust, and refine your PPC landing pages to drive impressive results in your campaigns.
And if you’re not sure where to start, don’t worry—Unbounce is here to help. Get started with landing pages that’ll make the most of every cent you spend on your PPC ads.
